New Product Development
Evaluated the appeal of a professional credentialing service among students and recent graduates of professional training programs. ORI conducted a preliminary qualitative phase, which provided insights into the way key customer segments responded to the product concept. The information was then used to determine whether the individual customer segments merited more in-depth research, general investigation, or no additional effort.
Market Sizing
Surveyed primary care physicians in Fairfax County, Virginia to assess the needs of medically underserved populations for the Fairfax County Health Department.
Customer Satisfaction
Awarded a five-year contract by the US Office of Personnel Management to conduct annual assessments of consumer health insurance plans. ORI collected, compiled and reported completed survey data.
Competitive Analyses
Surveyed the Work/Life industry for the Alliance for Work/Life Progress and Work/Life Today.
Reader/Editorial Surveys
Evaluated the research methods used for subscriber surveys for nationally recognized health and wellness newsletters produced by the Consumer Health Publishing Group. Assessed the appropriateness of the methodology and the quality of the questionnaires, investigated the effectiveness of the analysis methods used, and appraised the data presentation methods. Also provided guidelines and samples for future surveys. Strategic Research Planning
Surveyed the Work/Life industry for the Alliance for Work/Life Progress and Work/Life Today.
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