Specialties
Customer/Employee Satisfaction New Product Development
Competitive AnalysisProgram/Conference Evaluation
Reader/Editorial SurveysOrganizational Development
Corporate Culture EvaluationStrategic Research Planning
Longitudinal Studies
Methodologies
Qualitative Research: Open-ended questions that explore and illuminate the underlying motivations, feelings attitudes, perceptions and behaviors of individuals or groups of individuals. Although qualitative findings cannot be projected in a statistical sense, this type of research provides insights into the issues underlying the topic being investigated. The areas of inquiry can be adapted as the study progresses, which adds richness to the findings. The results of this type of study are frequently used to define the issues and language for further quantitative research.
Types of qualitative research:
iFocus groups
iCustomer panels
iIn-depth interviews
Quantitative Research: Fixed questions with defined response choices. This type of research is used to produce results that are projectable onto a larger population. It requires a clear understanding of the parameters of the research question, and a desire to know with some certainty how many or what proportion of potential customers respond in a particular ways to attributes of a product or service.
Media for conducting quantitative research:
iOnline surveys
iTelephone studies
iEmail questionnaires
iMixed-media initiatives
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